Microsoft’s announcement that plug ins will not be supported in the METRO version of IE10 can be important news, depending on whether or not you believe that METRO will be the UI of the future. The desktop view version of IE10 will
continue to support Flash.
According to their research, 62% of video sites have some form of HTML5 fallback, however we can still be quite sure that a large percentage of sites still use Flash for myriad purposes. One of which is advertising and this will be greatly affected when browsers and devices continuously drops support for Flash, and is likely to happen in the near future judging from recent sentiments. Most advertisements are now done in Flash for the effects that can be created easily using Adobe’s Flash suite.
Nonetheless, it seems like the end of an era is nigh upon us. Web sites and content that load quickly and isn’t cumbersome should be the focus. The giants have spoken.