I started off as a half ass-ed technical founder. I was decent at building static websites but all I’ve ever really built with Rails was a shopping cart with code I duplicated from a book. Within a few months of building Zestyl,
I have never found myself saying “I don’t know” this much. I used to see it as a sign of weakness.
Now that I have founded a startup, I make hard decisions and answer tough questions everyday.
"What is the best way to pitch the revenue model for our business?"
When pitching without a prototype or traction, make sure that the problem and solution you describe resonates with the audience. They have to be able to relate to it.
In other words… Make whoever you pitch feel the PAIN! Half the battle is won if you can rub salt into the wound and see discomfort on their face.
If you don’t see them wince, rewrite your pitch until they do!